DomFuego Branding

This project was created as part of a timed branding challenge using a randomized design prompt. The objective was to develop a logo for a hot sauce brand based in the Dominican Republic within a limited timeframe of one hour. The concept explores a bold visual identity centered around heat, flavor, and energy.

The brand system was then expanded beyond the initial logo to demonstrate how the identity could extend across packaging, stationery, and promotional materials. The resulting designs highlight how a simple concept can evolve into a cohesive brand presence across multiple real-world applications